Can't be. I'm not pro-Trump. And other than the fact that America's fortunes have something to do with my own, I have no reason to participate in "Making America Great Again"...though it doesn't seem a bad thing to do, of course.
Having seen what the other side is up to, I'm anti-the-Democrats, who are warmongering grifters and pretend Socialists, and are seriously harming the larger world by their veniality. And that's the limit of my motives.
Marcuse deliberately uses the expression "people" ambiguously. Like any propagandist, he wants the unwary public to think he's speaking to them about a familiar concept, one they already believe in, and then amphibolize it. He actually uses it two ways: 1. "the people" meaning everybody, and 2. "the people" meaning "only the people who count," (i.e. those who have been "humanized" by escaping the "alienation" of the consumerism you're referring to, and thus count toward establishing what is truly "the people's standpoint.")Marcuse said it
Nonsense! Marcuse famously said "The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment" .
If Marcuse were honest, he should at least have capitalized the second one to distinguish it from the first. But he didn't want to, it seems; what it seems he wanted is for people to mistake 2. for 1. So that in the name of ALL the people (1.), or "democracy" (1.), he could advance his "the People's standpoint" (2.), or "the only people who count as humanized" (2.) i.e. he could sell Socialism(2.) as the only true interest of "the people" (1.)
And you want a quotation? Read his "Repressive Tolerance," which is, in total, an argument for the rejection of equal rights for everybody and for "tolerating" the opposition, but instead, only for "tolerating" those who are "humanized." He amphibolizes the terms exactly as I have said, multiple times in that essay. For example:
"I maintain that there are issues where either there is no 'other side' in any more than a formalistic sense, or where 'the other side' is demonstrably 'regressive' and impedes possible improvement of the human condition. To tolerate propaganda for inhumanity vitiates the goals not only of liberalism but of every progressive political philosophy."
Here we see Marcuse saying that one does not have to tolerate the views of the other side (i.e. of all humanity, in sense 1.), which are "inhumane," but only those of "humanity" (sense 2.) which are the Socialist goals. He does the same continually, throughout the whole essay. And he does the same with "tolerance" as well, which, as he explains, might appear to mean "tolerate everybody" (1.) but really entails only "tolerating" Socialism (2.) because everything else is "inhumane."