To me it says something quite specific. A little imagination is all you need. The text says more than the title naturally. The unconscious part of our mind absorbs most of the input we get daily, this is now in you and gets passed over to the conscious part of a person, who reads it as his own independent mind at work, but it has been planted from outside. This is why BMW put half their profits back into advertising, it is important to keep the story going in your head. Look at the Mass Media content and look who own it, the role of the mass media is the same in any system from communist to fascist and that is to climatize the mass to the values which'll best serve the system at any given time. In authoritarian systems the club over the head is used whereas in a democratic system this isn't easy to do, so you control what people think, this paraphrased from Chomsky.
The atmosphere has been mediatised, charged, and people sponge-like soak it up continuously, no problem.